Weekend Video - Frozen Moments

Friday, February 20, 2009




The latest viral video to be making the rounds is this British T-Mobile commercial which hops on the trend of creating guerilla style theatrical "interruptions" in public places. Like much advertising, it borrows from the street and popularizes it for mass consumption. In this case the folks from Saatchi & Saatchi took their inspiration from Improv Everywhere who created the "Frozen Grand Central" piece (below).

As they say, imitation is the sincerest form of flattery.



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